Get a content marketing system that saves time, sparks growth, and scales with you
Create a content marketing system that attracts the right people, grows your business, and makes you stand out in your niche – with me (your Partner in Content), obviously.
Meet the Partner in Content
With The Partner in Content, I'll be your fractional content lead for 30 days. I’ll build the content marketing system your business is missing, complete with workflows, templates, tone of voice, strategy, and your first batch of publish-ready content.
I'll give you a scalable system that saves you time, helps you create content that connects with your audience consistently, and drives more ROI for your efforts.
How? I’ll develop the processes and foundations to:
Create, plan, and deliver content consistently across channels
Establish a brand voice and style that stands out and builds trust
Develop content briefs that deliver actual impact
Drive more engagement and conversions
Consistently expand its commercial growth
Save time, create efficiency, and unlock sustainable growth
You can use your bespoke system and content marketing resources to work with marketing creatives in-house or with freelancers. The choice is yours.
Who is ‘The Partner in Content' for, exactly?
The Partner in Content is made for you if you’re a scaling startup, small-to-medium-sized business in the SaaS, education or wellness space wrangling with:
Inconsistent or low-performing content
Content creation and delivery processes that sap time and resources
No clear tone of voice or editorial standards
A lack of (or no) process for briefing, reviewing, or publishing
A growing list of content needs but no clear path forward
What the Partner in Content includes (what you get)
The Partner in Content is a content marketing service that will set you up for future success. For 30 days you get a fractional content lead (me) to advise, guide, and build a content marketing system that scales with you.
Here’s what you’ll get:
1. A full content and audit ‘optimisation’ roadmap
You probably have a treasure trove of existing content begging to be refreshed, revived, and used for inspiration. I’ll perform a rapid but thorough review of your current content, website, messaging, and audience segments.
Then I’ll give clear advice, actions, and recommendations on what to create, improve, or prioritise next. I’ll also perform strategic optimisations for you.
2. Tone of voice (TOV) & editorial style guide development
Your brand voice is what sets you apart from the competition and your style will create consistency while building credibility and trust.
I’ll develop a full TOV guide, messaging pillars, and editorial rules to ensure every writer (you, me, a freelancer, or future hire) can use it to create content that’s consistently impactful…and on-brand.
3. A full content marketing operations setup
Once I’ve established your content marketing blockers, goals, audience, I’ll create a framework that you can scale as you (inevitably) grow.
I’ll tailor this to your exact needs, operational style, and existing resources. But as a general rule of thumb, this will include:
A full content workflow & approval process
Working templates for briefs, outlines, and quality checks
Customer profiles based on your key audience segments
A fully structured and colour-coded content calendar
50+ tailored content ideas and strategy that binds them together
Documentation and content assets your team can use instantly
Actionable advice on using AI tools to complement your human-first content delivery processes
4. Publish-ready content
You work with me to choose the priority pieces based on current trends, your goals, or upcoming campaigns. Then, I’ll bring them to life.
I can create, develop, and deliver conversion-worthy content assets like:
Landing page copy
Editorial, knowledge-based, or blog posts
Email marketing messaging and flows
Product or feature pages
Video or podcast script copy
Whitepapers or case studies
Targeted social media or ad performance content
5. Personal coaching sessions, handover, and activation
Once everything is in place, I’ll offer two virtual or in-person coaching sessions where I’ll walk through every aspect of your new content marketing system.
I’ll also share best practices and actionable advice on sustaining high-quality content as you keep growing (and growing, and growing).
Oh, and you can retain me for ongoing fractional content management, creation, and support (if you’d like) based on your budget, goals, and needs. I’ve got you covered.
The outcome?
At the end of the 30-day period, you’ll have access to:
A clear content plan and strategy that scales with you
A repeatable system and workflow for every promotional channel
A documented brand voice and style blueprint
Practical templates and processes for future hires
A content calendar ready to execute and amend when needed
High-quality content already created
The information and coaching you need to put everything into action
Intrigued? Inspired? Want to get going and make good stuff happen? Book your free consultation (without any upsells, pressure, or general BS).
FAQs
-
A water-tight content marketing strategy gives your business clarity, consistency, and direction across every channel. It helps you understand what to say, who you are saying it to, and why it matters.
With a well-defined strategy, you can produce content that builds trust, strengthens your positioning, and supports your commercial goals rather than posting for the sake of it. It also saves huge amounts of time and reduces guesswork because every piece of content has a purpose. In short: better messaging, better results, and a far more efficient use of your team's time.
-
Description text goes hereA content marketing system ensures your business can create high-quality content consistently even when things get busy or your team is stretched.
It gives you repeatable processes, templates, and workflows that remove bottlenecks, speed up production, and maintain a strong brand voice. With a system in place, you will know exactly how to plan, brief, write, review, and publish content that actually performs. It is not just about making more content. It is about making the right content with far less stress. Once you have a system underpinning your content, everything becomes easier, faster, and far more effective.
-
The full ‘Partner in Content’ content service costs £1,850. This includes all initial consultations, strategic planning, audience research, TOV and style guides, a full content framework, auditing, initial content creation, and two coaching sessions.
-
The ‘Partner in Content’ is perfect for scaling SMBs and startups as it’s a cost-effective way of putting a content marketing system in place in 30 days. A content marketing system you can use to accelerate your commercial growth and deliver communications that actually inspire, interest, and convert across channels. Once you have this system in place, you’ll never look back. You can also keep me on for ongoing content support (if you really, really want).