Content that informs. Copy that sells.
I’m a freelance content specialist for B2B SaaS and L&D brands. I can work with your team to help you deliver copy, content, campaigns, and communications that make you stand out, tell people what you’re all about, and grow faster in a crowded space.
Want to know more? Of course you do. Here are the services I offer.
Website copywriting
Does your website lack punch, personality, and pizazz? I’ll get to know your audience (almost personally) and write copy that tells your audience exactly what you have to offer and why they need it.
My copy will attract the right leads to your business, inspire them to take action, and drive more sales. Bingo.
Email marketing copy
Email marketing is alive, well, and an effective way to sell, sell, sell—if you get it right.
I can help you create email marketing campaign ideas for your target audience(s). I’ll also write the copy—the kind that informs, entertains, and transforms your subscribers into loyal customers.
Brand voice discovery and development
Your brand is a one-of-a-kind. You deserve a voice that represents you and what you’re all about (one that doesn’t sound as generic as ‘jazzy’ 80s elevator music). A voice that sets you apart from the pack. The kind of voice that transforms passive virtual window-peepers into repeat, loyal customers.
I offer brand voice consultancy. I can also create a detailed guide that shows you how to bring your voice to life across every marketing channel imaginable.
Blog post and article writing
Blog posts and articles drive traffic, improve your Google rankings, and build enduring trust. I’ll produce blog content that your audience finds genuinely valuable and drives droves of high-quality leads to your business.
I can write blog posts and articles based on your ideas, or I can help you create an ongoing content strategy for your ideal customers. Either way—you’ll benefit.
Whitepapers, eBooks, and thought leadership
Well-crafted whitepapers, eBooks, and thought leadership content will showcase your authority and attract the right people to your business.
Whatever you need, I’ll deliver. I’ll get to know your sector inside and out, research as if there’s no tomorrow, and produce a whitepaper, eBook, or thought leadership piece that commands respect.
Content repurposing
You can squeeze a huge amount of value from a single piece of content if you know what you’re doing. Fortuntely, I do. I can take expert interviews, podcast episodes, and longform content, then repurpose the most poignant, scroll-stopping, and salesworthy moments into social media assets.
That way, you can get more reach, drive more awareness, and convert more customers from a single piece of strategic content.
Content audits and updates
Out-of-date content takes up space (and dilutes your messaging). It offers zero value to your readers and won’t do anything for your business. But with a refresh, you can take some of your existing content and transform it into a head-turning marketing machine.
I can audit your existing website or blog content and identify ways you can improve it to:
Make it relevant
Give it more depth and value
Format it in a way that holds attention
Rank better for the right search terms
Make sure it’s actually entertaining
It doesn’t matter if you’re a budding startup, a long-standing business in need of a revamp or you sell novelty ski goggle design software for household pets—I'll help you bring your brand to life.