Make your comms stand out (for the right reasons) with this editorial brand style guide template

One of the most overlooked parts of brand content is editorial consistency.

Yes, each channel commands a slightly different approach. But the finer details count.

Little things like deciding how you're going to display numeric information, cite sources, and present headings matter to your audience (even if it's on an unconscious level).

Why? It's because these finer editorial nuts and bolts create a sense of cohesion and help to build trust.

That's where your style guide comes in.

Produce a style guide that's as tight as an old jar of pickled onions, tie it in with your tone-of-voice (TOV) guide, and you'll lay the best foundations for your brand content.

Don’t have one? That's where my brand style guide template comes in. Download this free template and use it to:

• Create genuine editorial consistency across channels

• Make your communications stand out and inspire action

• Build genuine trust and authority

• Give everyone a practical guide on how to do all of the above

Ready to add style to your substance and get a better response from your content and communications? You know what to do.